Why Local Food Tastes Better (And Why It Matters)

There’s a reason a farm tomato tastes different from a grocery store tomato.

It’s not nostalgia.

It’s timing.

Most commercial produce is harvested early so it can survive transportation. That means it ripens in a truck, not in the sun.

At Sand n Straw, we harvest for flavor — not for shelf life.

That means:

  • Tomatoes picked when fully red

  • Melons harvested at peak sweetness

  • Citrus allowed to develop natural sugars

  • Greens cut fresh

And because we grow in Vista, our produce doesn’t travel hundreds or thousands of miles. It travels minutes.

Less time in transit means:

  • More nutrients

  • Better texture

  • Stronger flavor

  • Longer freshness in your fridge

But beyond taste, local food builds something bigger.

It supports small farms.
It keeps land in agriculture.
It strengthens local food systems.
It reconnects families to where their food comes from.

When you join our CSA, you’re choosing more than produce.

You’re choosing participation.

And that choice adds up.

🌻 Join the Sand n Straw CSA and taste the difference.

Jenna Viles